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Analyzing the Shift in Travel Modes’ Market Shares with the Deployment of Autonomous Vehicle Technology

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Publication Date: 2020

It is generally accepted that automation as an emerging technology in transportation sector could have a potential huge effect on changing the way individuals travel. In this study, the impact of automation technology on the market share of current transportation modes has been examined. A stated preference (SP) survey was launched around the U.S. to ask 1500 commuters how they would choose their commute mode if they had the option to choose between their current mode and an autonomous mode. The survey included five transportation modes: car, transit, transit plus ride-sourcing for the first/last mile, solo ride-sourcing, and pooled ride-sourcing. Each of these modes could be presented as regular or autonomous in the choice scenarios. Then, a mixed logit model was developed using the collected data. Results from the analysis of the model showed that applying the automation in ride-sourcing services to decrease the fare, has the largest effect on the market share of transit ride-sourcing. Also, it was found that measures such as deploying more frequent services by ride-sourcing operators to minimize the waiting time of the services could lead to an increase in the market share of transit plus ride-sourcing but it might not improve the market share for solo and pooled ride-sourcing. Furthermore, it was concluded that if the ride-sourcing market share does not move toward the automation, the mode that will lose the market share is the transit plus ride-sourcing mode for which the market share will be decreased as a consequence of the high decrease in the cost of riding an autonomous private car.

Authors: Dr. Andisheh Ranjbari, Moein Khaloei, Don MacKenzie
Recommended Citation:
Khaloei, M., Ranjbari, A. and MacKenzie, D. (2020) Analyzing the Shift in Travel Modes’ Market Shares with the Deployment of Autonomous Vehicle Technology. Transportation

Would Being Driven by Others Affect the Value of Travel Time? Ridehailing as an Analogy for Automated Vehicles

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Publication: Transportation
Volume: 46
Pages: 2103–2116
Publication Date: 2019

It is widely believed that vehicle automation will change how travelers perceive the value of travel time (VoTT), but the magnitude of this effect is still unknown. This study investigates how highly automated vehicles (AVs) may affect VoTT, using an existing mode—ridehailing services (RHS)—as an analogy for AVs.

Both AVs and RHS relieve travelers from the effort of driving and allow them to participate in other activities while traveling. In a stated choice experiment, respondents chose between driving a personal vehicle or taking an RHS, with each mode characterized by a cost and travel time.

Analysis results using a mixed logit model indicated that the VoTT was 13% lower when being driven in an RHS than when driving a personal car. We also told half the respondents (randomly selected) that the RHS was driverless; and for half (also randomly selected) we explicitly mentioned the ability to multitask while traveling in an RHS. Mentioning multitasking explicitly led to a much lower VoTT, approximately half that of driving oneself. However, the VoTT in a driverless RHS was 15% higher than when driving a personal car, which may reflect a lack of familiarity and comfort with driverless technology at present.

These results suggest sizable reductions in VoTT for travel in future AVs, and point to the need for caution in making forecasts based on consumers’ current perceptions of AV technology.

Authors: Dr. Andisheh Ranjbari, Jingya Gao, Don MacKenzie
Recommended Citation:
Gao, J., Ranjbari, A. & MacKenzie, D. Would being driven by others affect the value of travel time? Ridehailing as an analogy for automated vehicles. Transportation 46, 2103–2116 (2019).