Research Projects
Searching for:
- "Willingness to pay (WTP)"
In behavioral economics, willingness to pay (WTP) is the maximum price at or below which a consumer will definitely buy one unit of a product.
Start Date: January 2021
Funding: Urban Freight Lab, New York City Department of Transportation
Project Budget: $56,000
Principal Investigator(s): Dr. Anne Goodchild
Summary:
(This project is being conducted under the Urban Freight Lab's (UFL) Technical Assistance Program, where UFL contributes to the project by providing 1:1 match funds in terms of staff and/or research assistants to complete project tasks.) This project focuses on conducting targeted freight industry market research to identify strategies that can support charting a pathway to zero-emission freight strategies for New York City by 2050 and identify the associated roadblocks and barriers to entry.
(This project is being conducted under the Urban Freight Lab's (UFL) Technical Assistance Program, where UFL contributes to the project by providing 1:1 match funds in terms of staff and/or research assistants to complete project tasks.) This project focuses on conducting targeted freight industry market research to identify strategies that can support charting a pathway to zero-emission freight strategies for New York City by 2050 and identify the associated roadblocks and barriers to entry.