Travel demand models are used to aid infrastructure investment and transportation policy decisions. Unfortunately, these models were built primarily to reflect passenger travel and most models in use by public agencies have poorly developed freight components. Freight transportation is an important piece of regional planning, so regional models should be improved to more accurately capture freight traffic. Freight research has yet to fully identify the relationships between truck movements and company characteristics in a manner sufficient to model freight travel behavior. Through analyzing the results of a survey, this paper sheds light on the important transportation characteristics that should be included in freight travel demand models and classifies carriers based on their role in the supply chain. The survey of licensed motor carriers included 33 questions and was conducted in Oregon and Washington. Respondents were asked about their vehicle fleets, locations served, times traveled, time windows, types of deliveries, and commodities. An assessment of how the relationships found can be integrated into existing models is offered.