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The Final 50 Feet of the Urban Goods Delivery System: Pilot Test of an Innovative Improvement Strategy

Start Date: August 2017
Funding: Pacific Northwest Transportation Consortium (PacTrans), City of Seattle Department of Transportation (SDOT), Supply Chain Transportation & Logistics Center
Project Budget: $80,000
Principal Investigator(s): Dr. Anne Goodchild


We are living at the convergence of the rise of e-commerce and fast growing cities. Surging growth in U.S. online sales has averaged more than 15% year-over-year since 2010. Total e-commerce sales for 2016 were estimated at $394.9 billion, an increase of 15.1 percent from 2015. This is a huge gain when compared to total retail sales in 2016, which only increased 2.9 percent from 2015. E-commerce sales in 2016 accounted for 8.1 percent of total sales, while accounting for 7.3 percent of total sales in 2015.

This is causing tremendous pressure on local governments to rethink the way they manage street curb parking and alley operations for trucks and other delivery vehicles, and on building operators to plan for the influx of online goods. City managers and policy makers are grappling with high demand for scarce road, curb and sidewalk space, and multiple competing uses. But rapidly growing cities lack data-based evidence for the strategies they are considering to support e-commerce and business vitality, while managing limited parking in street space that is also needed for transit, pedestrians, cars, bikes and trucks.

The Final 50 Feet is the project’s shorthand designation for the last leg of the delivery process, which:

  • Begins when a truck stops at a city-owned Commercial Vehicle Load Zone or alley, or in a privately-owned freight bay or loading dock in a building;
  • May extend along sidewalks or through traffic lanes; and
  • Ends where the end customer takes receipt of delivery.

Research Project

The purpose of the research project is to pilot test a promising strategy to reduce the number of failed first delivery attempts in urban buildings. The test will take place in the Seattle Municipal Tower. It will serve as a case study for transportation and urban planning professionals seeking to reduce truck trips to urban buildings. Urban Freight Lab identified two promising strategies for the pilot test:

  • Locker system: smaller to medium sized deliveries can be placed into a locker which will be temporarily installed during our pilot test
  • Grouped-tenant-floor-drop-off-points for medium sized items if locker is too small or full (4-6 floor groups to be set up by SDOT and Seattle City Light)
  • People will come and pick up the goods at the designated drop off points
  • Flyers with information of drop-off-points will be given to the carriers

UFL will evaluate the ability of the standardized second step pilot test to reduce the number of failed first delivery attempts by:

  • Collecting original data to document the number of failed first delivery attempts before and after the pilot test; and
  • Comparing them to the pilot test goals.