Urban Delivery Companies’ Needs and Preferences for Green Loading Zones’ Implementation: A Case Study of NYC

Green loading zones (GLZs) are curb spaces dedicated to the use of electric or alternative fuel (“green”) delivery vehicles. Some US cities have begun piloting GLZs to incentivize companies to purchase and operate more green vehicles. However, there are several questions to be answered prior to a GLZ implementation, including siting, potential users, and their willing to pay. We reviewed best practices for GLZs around the world and surveyed goods delivery companies operating in New York City to collect such information for a future GLZ pilot. The findings suggest the best candidate locations are areas where companies are currently subject to the most parking fines and double parking. Companies expressed willingness to pay for GLZs, as long as deploying green vehicles in the city can offset other cost exposures. Respondents also selected several single-space GLZs spread throughout a neighborhood as the preferred layout.